Facebook and other social sources are very similar to PPC in terms of the quick ROAS (Return On Ad Spend), but they strongly differ in the way we target.
They also allow us to target organically without paying which is exceedingly similar to the way Google operates. Just like with Google it's important to keep in mind that both Google and Facebook have designed their algorithms to prevent you from reaching people without paying so it's important to constantly stay on top of the changes they make.
With Facebook we can fully leverage their advanced targeting system to target your specific clients located in the Surrey area without them searching for you. This is where your ads and custom landings pages needs to be specifically tailored to this type of targeting since we're in this case reaching out to people who are not actively searching for your services. Good sales copy and a good strategy is always important, but when it comes to this type of interruption marketing it becomes even more important.
Why work with us?
Benefit #1 - Experience
We've been in the internet marketing industry since 2005 (Thats 16 years!). To put things in perspective Google Ads was launched in 2000. Facebook was created in 2004. Any company that has marketed more than 6 years is considered senior.
In the early period of this we only promoted our own companies and websites. We've learned and honed our experiences by spending and losing our own money. All agencies will take your money, but very few will treat your money with the same respect as we do. You won't be spending your money teaching us the ins and outs of internet marketing.
Benefit #2 - Exclusivity
We only work with one company in each geographic location for a given service. Working with one client per geographical area allows us to only focus on growing your business. This isn't just an issue of focus, but also ethics. We couldn't in good conscience take your money in your area under the understanding that we would grow your business, but then later take your competitors money saying the same thing. The reality is that only one company can have our full focus as there's only one top position.
Benefit #3 - Long Term Perspective
We want to work hand in hand with you because without this collaboration its hard to grow what works and stop what doesn't. This is what often creates problems with traditional lead sellers. You get a lead and they are gone. This does not work long term.
Benefit #4 - Superior Tracking
One of the things we've learned in the 16 years of doing internet marketing for our own businesses is the importance of tracking. Without tracking you can't optimize. If you can't optimize properly you can't grow.
Michael Balle Hansen
Founder & CEO
Michael Balle Hansen started his first SaaS business in 2005 shortly after he finished his software architect degree in Denmark. Later in 2005 he emigrated to Vancouver, Canada where he architected and developed major software solutions for large corporations such as DDB, Teck, HSE, Mr. Lube, Sterling, Esselte and many more. As he got more and more proficient in Internet Marketing he focused solely on this and has since then been in the trenches building and growing campaigns and companies in multiple verticals.