Pay Per Click (PPC) direct response advertising is the leading traffic source for immediate and scalable results. PPC allows you to be in front of your client when they want. If done right it provides a near instant Return on Ad Spend (ROAS). Click here to read more about our PPC Services.
Our in-house team is solely focused on your profits. We'll turn any money draining campaign into a cash churning money maker. We've been running traffic on Google Ads, Bing and other PPC networks since 2009 (Thats 13 years!)
Facebook and other social PPC sources are very similar to PPC in terms of the quick ROAS, but they strongly differ in the way we target. With Facebook we can fully leverage their advanced targeting system to target your specific clients without them searching for you. Click here to read more about our Facebook & Social Services
Using Facebook PPC and other social PPC sources you have near unlimited scale and our sole focus is to increase your profits. We've been using Facebook since 2009 (Thats 13 years!)
All the traffic in the world will not help you if you don't have a good landing page. There are many different kinds of landing pages such as landing page, squeeze page, funnel, jump page & bridge page to mention a few but they all do one thing. The ad convinces the prospect to click the ad and the landing page convinces the person to continue along this path. Sending all your traffic to your home page or the same page? Then you absolutely need us! Click here to read more about our Landing Page & Funnel Optimization
These are all effectively the same. Its a page a person lands on that further sells them on the benefits of using your services. The primary purpose of a landing page is to increase intent and thereby to get the person to click on to the final offer. Almost always will an offer work far better with a good landing page than without one.
Squeeze pages are made to collect leads, often times emails. The entire point of a squeeze page is to collect that email so that you can mail them. If you have a good email sequence this is a fantastic way to increase intent and overall increase in ROAS/ROI. Click here to read more about email marketing.
A web funnel is a sequence of pages that collects the required fields, but also more importantly increases intent. Funnels built right will blow the socks of most traditional campaigns. The down side is that they can't be used for all types of campaigns or the time required to set them up might not be worthwhile.
Oftentimes you can use various tools like ClickFunnels to build these out which 9 out of 10 will do, but if you have the skills to build them out manually with an experienced coder and an experienced copy writer you'll be able to beat these automated systems quite easily.
A custom built funnel has no limits. With the traditional systems you have play within the limits of their system. Typical problems with these systems are lack of customization and the recurrent cost. Benefits are speed of deployment and low upfront cost, but the long term cost quickly becomes a negative.
Email marketing is one of the most effective ways to communicate with your client base and has some of the highest ROAS of any advertising channel. Do your competitors think email is dead? Good! Click here to read more about our Email Marketing Services
Do you have a list you're not mailing or think is not doing so well? Let us have a look. We're confident we can beat your current performance.
Do you have an active site with traffic flowing and you're not collecting emails? Then let us show you a better way.
Cold emailing is a fantastic way to get new clients, but it's oftentimes much harder to do than traditional first party emailing and it must be done in certain ways to ensure you're compliant. If you need help getting started with cold emailing or your current activities are simply not working for you then contact us below for a free strategy session.
Search Engine Optimization typically referred to as SEO offers several benefits and should in most cases be a key part of any marketing strategy.
SEO has several key benefits over PPC and other paid sources. It's a great inbound traffic source that generate high quality traffic or leads. You don't pay per click like you do with ad platforms. Often times people will say it's free traffic due to this which isn't the case as it costs money or time to get the
You achieve a certain momentum with SEO once it starts picking up speed which is hard to beat with other traffic sources.
The down side to SEO is that it's very slow and you're at the mercy of Google who constantly changes the algorithms since they, to be blunt, want you paying for traffic.
We almost always recommend a hybrid of paid traffic (Typically PPC) with SEO. We use PPC for a quick ROAS and then the client can use part of these new profits to gradually let us build out their SEO traffic.
All the traffic in the world will not help you if you don't have a good web site that's built for conversions.
If you're looking to grow your Vancouver based business one of the key parts besides high quality traffic is a high converting web site.
There are countless companies providing web design services, where we differ is our focus on conversions. Our websites and landing pages have one primary objective which is to convert, everything else is secondary.
The way to look at a website is not as a fancy business card, but a selling machine. You want the site to look good (That's obvious, everyone wants that), but the key distinction is that you want a machine that works for you 24/7.
We've been in the internet marketing industry since 2005 (Thats 18 years!). To put things in perspective Google Ads was launched in 2000. Facebook was created in 2004. Any company that has marketed more than 6 years is considered senior.
In the early period of this we only promoted our own companies and websites. We've learned and honed our experiences by spending and losing our own money. All agencies will take your money, but very few will treat your money with the same respect as we do. You won't be spending your money teaching us the ins and outs of internet marketing.
We only work with one company in each geographic location for a given service. Working with one client per geographical area allows us to only focus on growing your business. This isn't just an issue of focus, but also ethics. We couldn't in good conscience take your money in your area under the understanding that we would grow your business, but then later take your competitors money saying the same thing. The reality is that only one company can have our full focus as there's only one top position.
We want to work hand in hand with you because without this collaboration its hard to grow what works and stop what doesn't. This is what often creates problems with traditional lead sellers. You get a lead and they are gone. This does not work long term.
One of the things we've learned in the 18 years of doing internet marketing for our own businesses is the importance of tracking. Without tracking you can't optimize. If you can't optimize properly you can't grow.
Michael Balle Hansen
Founder & CEO
Michael Balle Hansen started his first SaaS business in 2005 shortly after he finished his software architect degree in Denmark. Later in 2005 he emigrated to Vancouver, Canada where he architected and developed major software solutions for large corporations such as DDB, Teck, HSE, Mr. Lube, Sterling, Esselte and many more. As he got more and more proficient in Internet Marketing he focused solely on this and has since then been in the trenches building and growing campaigns and companies in multiple verticals.